GSK’s Neale Belson on building trust with employees and societyPharma’s reputation is currently riding high as the industry comes together to tackle COVID-19, but GSK’s UK general Share XGSK’s Neale Belson on building trust with employees and societyhttps://pharmaphorum.com/views-analysis-sales-marketing/gsks-neale-belson-on-building-trust-with-employees-and-society/
Nine for 2021: Addressing the pandemic legacyIn this second ‘Nine for 2021‘ article, IQVIA’s Sarah Rickwood looks at four issues which will directly impact Share XNine for 2021: Addressing the pandemic legacyhttps://pharmaphorum.com/views-analysis-sales-marketing/nine-for-2021-pandemic-legacy/
Are face-to-face medical meetings a thing of the past?Everything, from exercise classes to pub quizzes, went online last year – and medical education was no exception. Share XAre face-to-face medical meetings a thing of the past?https://pharmaphorum.com/views-and-analysis/are-face-to-face-medical-meetings-a-thing-of-the-past/
COVID-19 and the digital pharma marketing revolutionThe global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world Share XCOVID-19 and the digital pharma marketing revolutionhttps://pharmaphorum.com/views-analysis-sales-marketing/covid-19-and-the-digital-pharma-marketing-revolution/
2021 Outlook: The future for life sciences customer experienceResearch from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies Share X2021 Outlook: The future for life sciences customer experiencehttps://pharmaphorum.com/views-analysis-sales-marketing/2021-outlook-the-future-for-life-sciences-customer-experience/
The top 5 pharma M&A deals of 20202020’s M&A activity hasn’t quite reached the heights of last year’s, where two pharma mega-mergers – BMS’ buyout Share XThe top 5 pharma M&A deals of 2020https://pharmaphorum.com/views-and-analysis/the-top-5-pharma-ma-deals-of-2020/
ABPI chief exec on the UK industry’s learnings from COVID-19The ABPI’s chief executive Dr Richard Torbett shares his views on how the industry has adapted to COVID-19 Share XABPI chief exec on the UK industry’s learnings from COVID-19https://pharmaphorum.com/views-analysis-market-access/abpi-chief-exec-on-the-uk-industrys-learnings-from-covid/
Have you checked your brand’s temperature?In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if Share XHave you checked your brand’s temperature?https://pharmaphorum.com/views-analysis-sales-marketing/brand-temperature/
Pharma’s digital transformation journey and the role of customer reference dataBetter management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum’s Richard Share XPharma’s digital transformation journey and the role of customer reference datahttps://pharmaphorum.com/views-analysis-digital/pharmas-digital-transformation-journey-and-the-role-of-customer-reference-data/
