Insights
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Utilising content metrics to improve digital engagement
mike.smith@pharmaphorum.com
content metrics, digital marketing, HCP engagement, pharma marketing, Veeva Systems
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Insights/ Sales and Marketing/ White Papers/ Whitepapers
Servier reveal how they are using data to empower their field force
louise.bellamy@pharmaphorum.com
CRM, data, Servier
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Insights/ Sales and Marketing/ White Papers/ Whitepapers
Teva’s strategy for multichannel engagement
louise.bellamy@pharmaphorum.com
CRM, multichannel engagement, Teva, Veeva
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Insights/ Sales and Marketing/ White Papers/ Whitepapers
Lundbeck’s digital strategy and how they manage global and local content
louise.bellamy@pharmaphorum.com
digital channels, digital strategy, Lundbeck, Veeva
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Debates & Insight/ Insights/ Sales and Marketing/ White Papers/ Whitepapers
How to optimise pharma’s digital HCP engagement
louise.bellamy@pharmaphorum.com
digital HCP engagement, pharma, Veeva
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Insights/ Sales and Marketing/ White Papers/ Whitepapers
A blueprint for healthcare: Brand strategy and planning
louise.bellamy@pharmaphorum.com
Blue Latitude Health, brand planning, brand positioning, brand strategy, patient insights
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Debates & Insight/ Insights/ Sales and Marketing/ Slider in whitepapers
Ensuring delivery of healthcare professional education
louise.bellamy@pharmaphorum.com
content management system, Indivior, Veeva Commercial Cloud
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