Servier reveal how they are using data to empower their field forceThe French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy. Sebastien Share XServier reveal how they are using data to empower their field forcehttps://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/
Teva’s strategy for multichannel engagementTeva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment Share XTeva’s strategy for multichannel engagementhttps://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/
Lundbeck’s digital strategy and how they manage global and local contentLike all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish Share XLundbeck’s digital strategy and how they manage global and local contenthttps://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/
How to optimise pharma’s digital HCP engagementPharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if Share XHow to optimise pharma’s digital HCP engagementhttps://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
A blueprint for healthcare: Brand strategy and planningWhen pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital Share XA blueprint for healthcare: Brand strategy and planninghttps://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/
Ensuring delivery of healthcare professional educationPharma companies always need to know they can get the right information to the right people at the Share XEnsuring delivery of healthcare professional educationhttps://pharmaphorum.com/debates-insight-sales-marketing/ensuring-delivery-of-healthcare-professional-education/
Good data supports pharma sales reps to drive lead generationAllow pharma sales reps to focus on the job in hand by making sure they have access to Share XGood data supports pharma sales reps to drive lead generationhttps://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
An integrated CRM saves time, money and drives sales efficiencyLike most pharmaceutical companies, Théa Pharma places the utmost importance on quality customer data – but non-integrated systems were Share XAn integrated CRM saves time, money and drives sales efficiencyhttps://pharmaphorum.com/sales-marketing/an-integrated-crm-saves-time-money-and-drives-sales-efficiency/
Case Study: How AstraZeneca evolved its digital supply chainGiving people the tools to do their job more effectively has boosted productivity at AstraZeneca. The company says Share XCase Study: How AstraZeneca evolved its digital supply chainhttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-astrazeneca-evolved-its-digital-supply-chain/
