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Sanofi has completed the spin-out of its pharma ingredients business EuroAPI, with shares in the new company rising

Sanofi ingredients spin-out EuroAPI rises on market debut

https://pharmaphorum.com/news/sanofi-ingredients-spin-out-euroapi-rises-on-market-debut/

Insights/ News/ Sales and Marketing

Novartis planning thousands of job cuts, say reports

Phil Taylor jobs, Novartis, Sales and Marketing 0 Comment

Novartis has confirmed it is planning to reduce its headcount as part of a restructuring initiative announced last

Novartis planning thousands of job cuts, say reports

https://pharmaphorum.com/news/novartis-planning-thousands-of-job-cuts-say-reports/

Digital/ Insights/ Insights/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Utilising content metrics to improve digital engagement

mike.smith@pharmaphorum.com content metrics, digital marketing, HCP engagement, pharma marketing, Veeva Systems 0 Comment

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content

Utilising content metrics to improve digital engagement

https://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/

Insights/ Sales and Marketing/ White Papers/ Whitepapers

Servier reveal how they are using data to empower their field force

louise.bellamy@pharmaphorum.com CRM, data, Servier 0 Comment

The French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy. Sebastien

Servier reveal how they are using data to empower their field force

https://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/

Insights/ Sales and Marketing/ White Papers/ Whitepapers

Teva’s strategy for multichannel engagement

louise.bellamy@pharmaphorum.com CRM, multichannel engagement, Teva, Veeva 0 Comment

Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment

Teva’s strategy for multichannel engagement

https://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/

Insights/ Sales and Marketing/ White Papers/ Whitepapers

Lundbeck’s digital strategy and how they manage global and local content

louise.bellamy@pharmaphorum.com digital channels, digital strategy, Lundbeck, Veeva 0 Comment

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish

Lundbeck’s digital strategy and how they manage global and local content

https://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/

Debates & Insight/ Insights/ Sales and Marketing/ White Papers/ Whitepapers

How to optimise pharma’s digital HCP engagement

louise.bellamy@pharmaphorum.com digital HCP engagement, pharma, Veeva 0 Comment

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if

How to optimise pharma’s digital HCP engagement

https://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/

Insights/ Sales and Marketing/ White Papers/ Whitepapers

A blueprint for healthcare: Brand strategy and planning

louise.bellamy@pharmaphorum.com Blue Latitude Health, brand planning, brand positioning, brand strategy, patient insights 0 Comment

When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital

A blueprint for healthcare: Brand strategy and planning

https://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/

Debates & Insight/ Insights/ Sales and Marketing/ Slider in whitepapers

Ensuring delivery of healthcare professional education

louise.bellamy@pharmaphorum.com content management system, Indivior, Veeva Commercial Cloud 0 Comment

Pharma companies always need to know they can get the right information to the right people at the

Ensuring delivery of healthcare professional education

https://pharmaphorum.com/debates-insight-sales-marketing/ensuring-delivery-of-healthcare-professional-education/

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