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Debates & Insight

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How to optimise pharma’s digital HCP engagement

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Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if

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How to optimise pharma’s digital HCP engagement
https://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
content management system

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Ensuring delivery of healthcare professional education

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Pharma companies always need to know they can get the right information to the right people at the

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Ensuring delivery of healthcare professional education
https://pharmaphorum.com/debates-insight-sales-marketing/ensuring-delivery-of-healthcare-professional-education/
Teamwork business concept

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Good data supports pharma sales reps to drive lead generation

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Allow pharma sales reps to focus on the job in hand by making sure they have access to

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Good data supports pharma sales reps to drive lead generation
https://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
Customer-Relationship-Management 2

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An integrated CRM saves time, money and drives sales efficiency

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Like most pharmaceutical companies, Théa Pharma places the utmost importance on quality customer data – but non-integrated systems were

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An integrated CRM saves time, money and drives sales efficiency
https://pharmaphorum.com/sales-marketing/an-integrated-crm-saves-time-money-and-drives-sales-efficiency/
digital supply chain

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Case Study: How AstraZeneca evolved its digital supply chain

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Giving people the tools to do their job more effectively has boosted productivity at AstraZeneca. The company says

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Case Study: How AstraZeneca evolved its digital supply chain
https://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-astrazeneca-evolved-its-digital-supply-chain/
How Shire improved its time to market

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Case Study: How Shire improved its time-to-market

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Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be

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Case Study: How Shire improved its time-to-market
https://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-shire-improved-its-time-to-market/
iStock-896973016-16x9

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Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?

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Over the last ten years the increase in use of digital content and communication throughout pharma has been

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Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?
https://pharmaphorum.com/debates-insight-sales-marketing/overcoming-the-demands-of-digital-content-is-your-pharma-content-approval-system-ready-for-the-modern-age/
Doctor holding hands for comforting and care patient

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Designing behavioural science-based patient support programmes

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We all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies

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Designing behavioural science-based patient support programmes
https://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/
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