Case Study: How AstraZeneca evolved its digital supply chainGiving people the tools to do their job more effectively has boosted productivity at AstraZeneca. The company says Share XCase Study: How AstraZeneca evolved its digital supply chainhttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-astrazeneca-evolved-its-digital-supply-chain/
Case Study: How Shire improved its time-to-marketAdopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be Share XCase Study: How Shire improved its time-to-markethttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-shire-improved-its-time-to-market/
Overcoming the demands of digital content: Is your pharma content approval system ready for the modern age?Over the last ten years the increase in use of digital content and communication throughout pharma has been Share XOvercoming the demands of digital content: Is your pharma content approval system ready for the modern age?https://pharmaphorum.com/debates-insight-sales-marketing/overcoming-the-demands-of-digital-content-is-your-pharma-content-approval-system-ready-for-the-modern-age/
Acting on the moments that matter to build a brandAll too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in Share XActing on the moments that matter to build a brandhttps://pharmaphorum.com/sales-marketing/acting-on-the-moments-that-matter-to-build-a-brand/
Designing behavioural science-based patient support programmesWe all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies Share XDesigning behavioural science-based patient support programmeshttps://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/
Adherence – Don’t Remind Me!The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course Share XAdherence – Don’t Remind Me!https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/
J&J tops the pharma market cap charts – but for how long?Data and analytics firm GlobalData has tracked the market cap and performance of the top 25 pharma companies Share XJ&J tops the pharma market cap charts – but for how long?https://pharmaphorum.com/views-and-analysis/jj-tops-pharma-market-cap-charts-long/
Top pharmaceutical companies in the world in 2017The rankings of the top pharmaceutical companies in the world in 2017 presented a mixed picture, with stability Share XTop pharmaceutical companies in the world in 2017https://pharmaphorum.com/views-and-analysis/top-pharmaceutical-companies-world-2017/
Pharma brand strategy: Transforming lives with rich insightThe mighty power of true insight lays in its ability to turn data into a brand strategy that Share XPharma brand strategy: Transforming lives with rich insighthttps://pharmaphorum.com/whitepapers/pharma-brand-strategy-transforming-lives-with-rich-insight/
