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Future-proofing pharma with a multichannel approach to sales and marketing
https://pharmaphorum.com/views-analysis-sales-marketing/multichannel-marketing-sales-pharma/
Digital and Social Media
Digital and Social Media
Owlstone adds AstraZeneca to roster of Breath Biopsy partners
Owlstone Medical, one of the UK’s most promising medtech start-ups, is continuing its expansion into pharma partnering via a new deal with AstraZeneca.
Life sciences failing to keep pace with digital revolution – report
Focus on services, not products, report argues.
Theranos founders charged with massive fraud
Elizabeth Holmes, founder and chief executive of Theranos has been charged with “massive fraud” and forced to relinquish control of the blood testing company.
MedImmune launches Digital Health Challenge in the UK
Start ups and entrepreneurs in the UK who have developed or are looking to create a digital healthcare solution are being invited to submit entries to a new prize fund organised by Medimmune.
Do physicians actually care about healthcare’s AI revolution?
Ahead of his talk at EyeforPharma Barcelona next week, Medscape’s Ben Greenberg talks to pharmaphorum about the hype surrounding technology, and offers ideas about how to identify meaningful innovation.