How big pharma and startups can learn from each otherFrancesca Wuttke’s varied career has taken her from research roles to private equity and now to the role Share XHow big pharma and startups can learn from each otherhttps://deep-dive.pharmaphorum.com/magazine/digital-health/almriall-startups-francesca-wuttke-digital/
Bringing performance marketing into pharmaMatt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma Share XBringing performance marketing into pharmahttps://deep-dive.pharmaphorum.com/magazine/digital-health/bringing-performance-marketing-into-pharma-performance-io-seo/
Harnessing the potential of AI in commercial life sciencesArtificial intelligence (AI) has gained significant momentum in life sciences over the past few years. With the promise Share XHarnessing the potential of AI in commercial life scienceshttps://deep-dive.pharmaphorum.com/magazine/digital-health/harnessing-the-potential-of-ai-in-commercial-life-sciences/
Deep Dive: Digital Health 2019Digital is now ubiquitous, but for every piece of revolutionary tech there are dozens of passing fads that Share XDeep Dive: Digital Health 2019https://pharmaphorum.com/views-and-analysis/deep-dive-digital-health-2019/
Humanising healthcare through technologyAn early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set Share XHumanising healthcare through technologyhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/humanising-healthcare-through-technology/
Comms from the ground upDavid Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now Share XComms from the ground uphttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/comms-from-the-ground-up-david-hunt-havas/
Exceptional leadership for an exceptional industryProfessor Brian D Smith dives into findings from his research to see what makes a good pharma leader Share XExceptional leadership for an exceptional industryhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/exceptional-leadership-for-an-exceptional-industry/
How new technologies are creating new marketsSarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all, Share XHow new technologies are creating new marketshttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/how-new-technologies-are-creating-new-markets-iqvia-launch/
Finding the right value propositionWith health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in Share XFinding the right value propositionhttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/finding-the-right-value-proposition-syneos-health/
