How ‘thinking modular’ might ease digital content overload in pharmaOverview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based Share XHow ‘thinking modular’ might ease digital content overload in pharmahttps://pharmaphorum.com/sales-marketing/how-thinking-modular-might-ease-digital-content-overload-in-pharma/
Applying behavioural interventions in chronic diseasesOverview Chronic diseases are the leading cause of death and disability worldwide and have a staggering impact on Share XApplying behavioural interventions in chronic diseaseshttps://pharmaphorum.com/sales-marketing/applying-behavioural-interventions-in-chronic-diseases/
Informed patients: evolving healthcare, clinical trials and medical informationOverview Patients are more informed than ever about their conditions and what is available for them to improve Share XInformed patients: evolving healthcare, clinical trials and medical informationhttps://pharmaphorum.com/sales-marketing/informed-patients-evolving-healthcare-clinical-trials-and-medical-information/
The Science of Healthcare CongressesOverview Recent research clearly demonstrates that face-to-face meetings and events form a major part of continuing medical education Share XThe Science of Healthcare Congresseshttps://pharmaphorum.com/sales-marketing/the-science-of-healthcare-congresses/
Good data supports pharma sales reps to drive lead generationAllow pharma sales reps to focus on the job in hand by making sure they have access to Share XGood data supports pharma sales reps to drive lead generationhttps://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
An integrated CRM saves time, money and drives sales efficiencyLike most pharmaceutical companies, Théa Pharma places the utmost importance on quality customer data – but non-integrated systems were Share XAn integrated CRM saves time, money and drives sales efficiencyhttps://pharmaphorum.com/sales-marketing/an-integrated-crm-saves-time-money-and-drives-sales-efficiency/
Case Study: How Shire improved its time-to-marketAdopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be Share XCase Study: How Shire improved its time-to-markethttps://pharmaphorum.com/debates-insight-sales-marketing/case-study-how-shire-improved-its-time-to-market/
Acting on the moments that matter to build a brandAll too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in Share XActing on the moments that matter to build a brandhttps://pharmaphorum.com/sales-marketing/acting-on-the-moments-that-matter-to-build-a-brand/
Designing behavioural science-based patient support programmesWe all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies Share XDesigning behavioural science-based patient support programmeshttps://pharmaphorum.com/sales-marketing/designing-behavioural-science-based-patient-support-programmes/
