A history of AstraZeneca
A look back at AstraZeneca and its roots in the UK and Sweden
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A history of AstraZeneca
https://pharmaphorum.com/views-analysis-sales-marketing/a_history_of-_astrazeneca/
Articles
Living with DMD: Ensuring equal access to quality of life
Making sure everyone with DMD gets access to treatments and the ‘essential’ interventions that can make life worth living is key.
Three trends driving the next frontier in healthcare
A review of some of the cutting-edge start-ups and key themes that were evident at the Frontiers Health event.
Solving the Big Data problem in pharma innovation
The effectiveness of AI applications can be undermined by the volumes of unstructured data prevalent in the pharma industry. What can be done to overcome this issue?
Need for leaders as Value & Access plays increasing role in pharma
Ana Céspedes, senior vice president of global marketing and strategy at EMD Serono, on the evolution of the Value & Access function.
Do physicians actually care about healthcare’s AI revolution?
Ahead of his talk at EyeforPharma Barcelona next week, Medscape’s Ben Greenberg talks to pharmaphorum about the hype surrounding technology, and offers ideas about how to identify meaningful innovation.
Digital in action against Alzheimer’s disease
Digital technologies are both helping to transform the public’s perception of dementia, and enabling everyone to help scientific research into the disease by playing a smartphone game that tests navigation skills.