Exclusive live coverage of Eyeforpharma Barcelona 2017

pharmaphorum in conjunction with QuintilesIMS present exclusive highlights and coverage generated on-site at 2017 eyeforpharma Barcelona conference.

Themes discussed at the conference this year were:

Commercial Model Innovation
Customer Engagement
Digital Transformation
External Collaborations & Patient Partnerships
Talent & Training
The Future Commercial Team

 

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Day One Coverage

Day one highlights (14th March) include keynote presentations from Richard Francis, CEO, Sandoz (for his thoughts on Biosimilars click here for our recent feature), an intriguing paper entitled ‘Killer robots in healthcare’ from Medscape’s Ben Greenberg and much more insight and debate around the following areas:

Customer Engagement
External Collaborations & Patient Partnerships
The Future Commercial Team

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Day Two Coverage

Day two highlights (15th March) included keynote presentations from Janssen’s Barry Springer, Panos Papakonstantinou of Novartis and new data from QuintilesIMS on HCP digital needs and behaviours, plus insight and debate of the following areas:

Commercial Model Innovation
Customer Engagement
Digital Transformation
External Collaborations & Partnerships
Talent & Training
The Future Commercial Team

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Day Three Coverage

The final day of the conference, with a number of keynote presentations, including Andrew Dillon of NICE, Takeda CDO Bruno Villetelle and Verily’s CTO Brian Otis.

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