In the final part of Jean-Louis Roux Dit Buisson’s decision-making articles, he explores the negotiations involved in mergers, acquisitions and fund-raising. Today we are faced with the price to be paid for an acquisition. Literature reports that about 70% of all M&As projects…
Leigh Householder shares her thoughts on how pharma marketers can learn from innovative approaches used in others sectors of their organisation in the first of a two-part article. Earlier this year, I overheard two pharmaceutical executives talking about the personal impact of our industry’s faltering reputation…
We speak with Dominic Marchant and Matt Lowe about their new holographic presentation for the ABPI, and how technologies like this will push the digital space further in the future. In today’s competitive market, brands are constantly trying to find new ways to build awareness and…
We speak with George Lundberg about his medical media career, from the inspiration for his behind-the-scenes in American medicine book, to his most memorable reporting moment and his thoughts on the future. Our latest media perspectives interview is with George Lundberg, who has worked in medical journalism for 30 years. George’s career has…
Gabrielle Pastore discusses the importance of commercial innovation in both large, and small, life sciences companies. As the pace and scope of our industry continues to change at lightning speed, one thing remains clear – innovation is…
In the first of two articles on pharma decision-making, Jean-Louis Roux Dit Buisson discusses the concerns in technology licensing for pharmaceutical companies. Entrepreneurs, innovators and inventors are not necessarily educated in modern finance. One of their concerns when dealing…
We interview Bertie Bosrédon on how to set up a successful online community that keeps its audience engaged. Bertie Bosrédon set up the British Heart Foundation’s first online team and then joined Breast Cancer Care to develop a busy online…
We interview the ‘Social Media Jedi’ Clive Roach, Social Media Strategist at Philips Healthcare, on successful digital campaigns and the online channels and tools that Clive finds most useful. Clive Roach, Social Media Strategist at Philips Healthcare, is heavily active in many social networks. Clive has his own blog, three Twitter…
As our digital focus continues, Andy Stafford explores the world of pharma and healthcare gamification, looking at the benefits these apps have for patients. Okay, so what do I mean by gamifying pharma? The message I would like to convey is that the pharma industry will…
