Kicking off our new physician series, family physician Mike Sevilla who acts as a social media ambassador to the Family Medicine Physician community shares his thoughts on how beneficial social media is to him and how other physicians can become engaged. Mike Sevilla, a family physician, was formerly known as doctor anonymous and currently blogs at the site ‘Family medicine rocks’. Through his blogs…

In part one of a two-part article Kabir Shahani teaches how the right data can be used to gain a better insight into your target audience and achieve a competitive advantage. As a founder of a healthcare software company, I hear leaders across the healthcare industry – from creative services companies to pharma executives…

Rebecca Aris speaks with the head of the R&D department for generic product development at Genepharm for his insights into the current trends in the EU generics market. Ahead of his speaking engagement at the Generics & Biosimilars summit 2012, Deepak shares his insights…

What can be done to help physicians make a difference? Diane Freeman highlights how marketers need to encourage physicians to make connections with their patients and she explains how. Three months ago, I had a strange experience at an appointment with a new physician. After a brief consultation, the doctor recommended…

Anthony Walker shares his views on the future growth of the industry. Is radical innovation the only route to salvation? Amidst the voluminous commentaries, blogs, tweets, panels and papers about the future of the pharma industry, in some circles certain thoughts seem to be…

Daniel Ghinn continues his series reviewing social media activity in pharma with a look at J&J’s corporate blog – JNJBTW. JNJBTW, Johnson & Johnson’s corporate blog, was one of the company’s early exploits into social media when it launched in 2007 and is …