digital health, digital pills, opioids
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Digital opioid pill successfully tracks adherence but reveals worrying behaviour among opioid-naive patients.
eyeforpharma Marketing and Consumer Innovation Europe 2017, pharma marketing
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Marco Ricci reports from the eyeforpharma Marketing and Consumer Innovation Europe 2017 conference.
Dexcom, Diabetes, digital health, Lilly, medical devices
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Dexcom continuous glucose monitors to become part of Lilly’s Connected Devices Ecosystem.
AI, BenevolentAI, Budget 2017, digital health
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UK AI leader welcomes increased investment but suggests more needs to be done.
Amazon, digital health, pharmacy
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Reports suggest the firm could become a pharmacy benefits manager.
brand strategy, digital marketing, MCM, multichannel marketing, pharma marketing
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How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
Apple Watch, depression, digital health, Takeda, wearables
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App corresponds with standard cognitive and patient-reported assessment measures.
eyeforpharma Patient Summit Europe 2017, patient centricity
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Marco Ricci reports from day two of the eyeforpharma Patient Summit Europe 2017.
digital health, frontiers health
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Over 400 digital health thought leaders and over 100 startups to attend.
