The pressure is on for better quality, more granular customer data.
About Linda Banks
Posts by Linda Banks:
More patient involvement means all can benefit from their knowledge, as they are experts in their own health experience.
Comprehensive guidance, education and training are vital to upskill clinicians and others in patient-centred healthcare.
Digital has changed the economics of patient engagement.
Communications agencies can assist pharma in putting the patient at the heart of business.
Digital apps are more agile than longstanding solutions and allow tailored interrogation of data.
Healthcare support systems that take a truly patient-centric approach can promote optimum outcomes.
Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved.
Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.