In the final part of this 2-part article, Trevor Lewis explores the development of healthcare regulations and his views on the future. Hopefully, after reading Part 1, readers are left in no doubt about the scale and seriousness of the war that needs…
Daniel Ghinn shares his thoughts on how the pharma industry can use up-and-coming social networking site, Pinterest, to their advantage. Whether it’s just the latest fad or a new phenomenon that’s here to stay, one thing that’s clear about Pinterest, the visual social sharing tool, is that…
Dinar Kale discusses the medical device industry in India in the first of a two part article, part two of which will be published next week. In part one Dinar addresses the impact of the lack of regulation in this space. In the last decade the Indian pharmaceutical industry has emerged as a leading supplier of generic drugs to developing and…
Ruben Gennero explores the different market access issues faced in Latin America Latin America has become a hot spot in terms of investments and ventures, and the pharmaceutical market is no exception…
Trevor Lewis shares his thoughts on the future of healthcare, including drug resistance, which is potentially a major threat to human health. This is a story about possible good news and bad news, it is a scary ride but offers some hope for us all…failure is not acceptable and success is required for survival…
Cassandra Rix shares her thoughts on brand values and how to implement successful communication between brands and stakeholders. The cost-constrained healthcare environment continues to demand that Pharma demonstrates convincing incremental…
In his latest musings, Paul Tunnah explains why he believes social media has a critical role to play in B2B pharma connections that help drive healthcare innovation. Last month I wrote about how we are all faced with many distractions in today’s connected world, especially from social media, which can easily distance us from…
We speak to digital and social media expert, Faisal Ahmed, about how the pharma industry can embrace social media and the future of digital marketing. Over the course of our social pharma faces series we have spoken with many people at the forefront of innovation…
