Catherine Longworth, Author at

Ardelyx’s-ambition-to-revolutionise-kidney-treatment

Renal diseases represent a formidable challenge on public health systems around the world. They are costly in terms

Renal disease: the big picture

https://pharmaphorum.com/r-d/renal-disease-the-big-picture/

Cannes Lions Health awards: 2021 pharma winners announced

Catherine Longworth advertising, awards, Cannes Lions, Cannes Lions Health, comms, FCB Health, McCann Health, The Bloc 0 Comment

The Cannes Lions Health awards took place this week from 21-25 June, celebrating creativity across industries including pharma.

Cannes Lions Health awards: 2021 pharma winners announced

https://pharmaphorum.com/news/cannes-lions-health-awards-2021-pharma-winners-announced/

News/ News/ Sales and Marketing

McCann Health New York promotes Matt Silver to president

Catherine Longworth advertising, comms, McCann Health, McCann Health New York 0 Comment

McCann Health New York has promoted general manager Matt Silver to the role of president. Silver will lead

McCann Health New York promotes Matt Silver to president

https://pharmaphorum.com/news/mccann-health-new-york-promotes-matt-silver-to-president/

Several Prescription Pill Bottles in a Pile

Patients/ Views & Analysis/ Views and analysis

Medication adherence: how to ensure patients are not left behind

Catherine Longworth medication adherence, patient 0 Comment

Poor medication adherence is both a costly issue for pharma manufacturers – with some estimating a loss of

Medication adherence: how to ensure patients are not left behind

https://pharmaphorum.com/views-and-analysis/medication-adherence-how-to-ensure-patients-are-not-left-behind/

News/ News/ R&D

New hybrid healthcare agency Stirred launches

Catherine Longworth comms, Pegasus, Stirred 0 Comment

Healthcare communications specialists Jo Spadaccino and Stuart Hehir have launched a new agency named Stirred which will offer communications,

New hybrid healthcare agency Stirred launches

https://pharmaphorum.com/news/new-hybrid-healthcare-agency-stirred-launches/

Working with advocating for and empowering patients – a holistic view

Patients/ Views & Analysis/ Views and analysis

Supporting and empowering carers to make their voices heard

Catherine Longworth Carer's Week, Carers, patient intelligence 0 Comment

There are an estimated nine million carers in the UK, and their contributions to society, individually and as

Supporting and empowering carers to make their voices heard

https://pharmaphorum.com/views-and-analysis/supporting-empowering-carers-voices/

How effective data management can support NHS Trusts to hit their targets

Digital/ Views & Analysis/ Views and analysis

Pandemic paves way for innovative hybrid healthcare

Catherine Longworth COVID-19, hybrid healthcare, NHS 0 Comment

While the heroic abilities of the NHS have been on display throughout the COVID-19 pandemic, the last year

Pandemic paves way for innovative hybrid healthcare

https://pharmaphorum.com/views-and-analysis/playing-catch-up-the-evolution-of-pharma-marketing/

Why intelligent automation is the future for regulation

Digital/ R&D/ Views & Analysis/ Views & Analysis/ Views and analysis

Transforming pharma R&D with a scientist-centric approach to AI & automation

Catherine Longworth AI, automation 0 Comment

As biopharmaceutical products have become increasingly complex, both in design and in regulatory requirements, we need a new

Transforming pharma R&D with a scientist-centric approach to AI & automation

https://pharmaphorum.com/views-and-analysis/transforming-pharma-rd-with-a-scientist-centric-approach-to-ai-automation/

News/ News

Lucid Group acquires US-based strategic brand consultants DiD

Catherine Longworth comms, DiD, Lucid, Lucid Group 0 Comment

Lucid Group has acquired US strategic brand consultancy DiD to expand its presence in the US. Founded in

Lucid Group acquires US-based strategic brand consultants DiD

https://pharmaphorum.com/news/lucid-group-acquires-us-based-strategic-brand-consultants-did/

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About Catherine Longworth

Posts by Catherine Longworth:

Renal disease: the big picture

Cannes Lions Health awards: 2021 pharma winners announced

McCann Health New York promotes Matt Silver to president

Medication adherence: how to ensure patients are not left behind

New hybrid healthcare agency Stirred launches

Supporting and empowering carers to make their voices heard

Pandemic paves way for innovative hybrid healthcare

Transforming pharma R&D with a scientist-centric approach to AI & automation

Lucid Group acquires US-based strategic brand consultants DiD

Trending

About Catherine Longworth

Posts by Catherine Longworth:

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