Come on, dive in, the water's fine!

Andy Stafford, commercial director at Nitro Digital, thinks the industry is still skirting around the possibilities of online interaction and is fearful of embracing it. Here, he sets out what he believes pharma has been doing wrong and suggests some practical ways to enter this new era of customer and patient-centricity and embrace a brave new future. Read his top tips for ‘digitally cautious’ pharma in pharmaphorum's Deep Dive: Digital magazine here.