Top tips for ‘digitally cautious’ pharma.
Games have the power to make people happy and benefit health.
Big data initiatives positioning the UK as a desirable location for R&D.
Pharma needs to embrace a more active ‘social intelligence’ approach.
Other possible benefits include pain and depression.
Understand the habits and preferences of target markets in detail with AI.
The industry must update its strategy for the digital age.
Event will feature representatives from both marketing agencies and pharma.